A groundbreaking digital platform created a world-class experience!
Geztio developed and delivered the official app for the 2019 Biathlon World Championships with the aim of providing participants, visitors and event partners with a digital experience both on site and at home on the TV couch. With Geztio’s digital platform, offers, information and inspiration were collected directly on the mobile phone based on location, time and AI-driven analysis.
Background
Geztio was commissioned to develop the official event app for the 2019 Biathlon World Championships. The main purpose of the solutions was to make the visitor experience of the 2019 Biathlon World Championships better, easier and more accessible.
The app was downloaded almost 10,000 times and ranked #2 in the Sports category on the App Store, with an average rating of 4.9 out of 5.0.
The app features included competition programs, social media integration, destination data, participant profiles, live results and TV broadcasts, and a quiz for the most dedicated biathlon fans. Geztio provided an easy to use marketplace simplifying ticket management and food purchases for visitors to the events through the app.
Geztio’s research-based analytics platform Conqr BI was also used to evaluate the visitor experience in relation to the sponsors’ activities within the arena.
iOS & Android app
- All results, social media, news and info in one app for ALL target groups.
- Fast communication with target groups through notifications in the app.
- Tickets and parking could be purchased in the app
- Accommodation, transportation, activities were communicated in the app.
- Advertisements and sponsors were exposed through the app.
- The app collected data and analyzed it in Conqr BI.
- Administration of the app and web was handled via Geztio’s CMS.
- Youtube playlists could be viewed through the app.
- SVT’s broadcasts and high light clips were integrated into the app.
- Social media and social media wall could be viewed in the app.
- The app was used as a second screen experience of the event, 24/7.
- The app was downloaded almost 10,000 times
- Ranked #2 in the Sport category on App Store.
- The time spent in App vs Web and engagement in App vs Webb was 2 times higher than on the web.
- In average the user visited the app 7 times a day during the 2 weeks of the event.
- In average the user visited 10 pages per session.
Social media
- Facebook, Instagram, etc. feeds were displayed in the app.
- Easy for app users to follow social media through one platform.
- The total number of SoMe users equalled the number of app downloads.
YouTube
- YouTube playlists were displayed in both the app and the web.
- Lists was created for different topics and target groups to enhance user experience.
- The Youtube component increased administrations efficiency by limiting admin to Youtube.
Notification system
Open Backs notification system was implemented in the app and via its admin panel, notifications were created in advance to create added value for the visitor and partners. Geographically controlled notifications enabled different messages to different areas and target groups and gave the visitor the right information in the right place and at the right time. The offline functionality meant that notifications worked when the app was not connected. The system was also used to push survey questions that was analysed in Conqr BI.
Web URL
- Linked to any website and displayed it in the app.
- Displayed partner content in the app.
- Linked to partner web shops or information pages and gave target groups a better experience.
Ads
An advertising system for sponsors and advertisers was included in the app. Geographically targeted ads enabled location-based advertising and increased advertising and digital exposure for World Cup sponsors. The ads were sent to Geztio, which placed the ads according to instructions. Placement and share of voice (SoV) parameters for the ads were managed by Geztio via the company’s sponsorship and advertising system.
Ticket sales and distribution
Ticket sales where powered by en external system and integrated in the official app by Geztio. The QR coded ticket was delivered via email and as an SMS with a link to the ticket and with login to the customer’s “my pages. Entrance tickets, sponsor tickets, parking tickets, etc. were handled through the Geztio app system.
Conqr BI - Business Intelligence
Conqr BI collected data from the apps, the web, the online ticket shops and from the integrated system iTicket. The solution and Geztio’s research-based BI system made it possible for the World Cup organizer and the host city to have data on the World Cup’s target groups collected in one place and to use AI technology for analysis and to create new knowledge about the World Cup’s target groups before and directly during the World Cup days. With Geztio’s Business Intelligence system, the organizer was able to develop a better visitor and user experience and also adjust parts of the experience using data, directly during the event days.
Everyone in the organization had access to the same account through personal logins where, for example, the system’s dashboard allowed them to follow sales figures from iTicket that were continuously collected on the account and showed sales via the online shops and corporate sales. Web and app traffic data as well as guest night statistics for the host city of Östersund were also stored in Conqr BI and could be analyzed through the system, among several intelligent data systems that were integrated into the BI solution for the World Cup.
Interested in taking the next step?
With Geztio’s digital platform, target groups receive your offers on their mobile phones and tailored to their needs based on location, time and AI-driven analysis of your target group’s data.