Groundbreaking digital platform for a better World Championship experience through the mobile
Geztio powered the FIS Alpine Skiing World Championships i Åre 2019 with it´s goundbreaking native apps platform, Participants, visitors and partners received streamed events, live results, partner offers and real time information directly on their mobile phones, tailored to their needs based on location, time and AI-driven analysis.
Background
Geztio was commissioned to develop the World Championships official event app. The main purpose of the solutions was to inform visitors to Åre 2019 about the races and the village of Åre. The dayliy program, start times, results, social media feeds and extensive listings and information about the villages restaurants, shops and acitivites enhanced the visitor experience before, during and after the races with the aim of make it easier to be a visitor in Åre better and easier.
Geztio also provided a solution to access tickets and hotel reservation and booking for the app user in order to simplify ticket management for the visitor by having the ticket end up and be managed in the app. Geztio’s research-based, digital app platform solution, CMS backend system were used as a stand alone solution to the offical web of Åre 2019.
Partner advertising and activation of sponsorships were provided through implementation of specialized external systems that were integrated in the app platform. New revenue was generated thorugh the advertising and user engagement and retension were 3 times higher in the app than on the web.
The app was downloaded almost 17,000 times and ranked #1 in the Event category on Google Play Store. The time spend in App vs Web and engagement in App vs Webb was 3 times higher than on the web. In average the user visited the app 8 times a day during the 2 weeks of the event. In average the user visited 10 pages per session.
iOS & Android app - Åre 2019
- All results, social media, news and info in one app for ALL target groups.
- Fast communication with target groups through notifications in the app.
- Parking information was pushed to users through Telia and in-app push messages to ease parking upon arrival to Åre.
- Accommodation, transportation, activities were communicated in the app.
- Advertisements and sponsors were exposed through the app.
- The app collected data and analyzed it in Conqr BI.
- Administration of the app and web was handled via Geztio’s Headless CMS.
- Youtube playlists could be viewed through the app.
- SVT’s Play broadcasts were integrated into the app.
- Social media and social media wall could be viewed in the app.
- The app was extensively used as a second screen experience of the event, 24/7.
- Purchases of food and drinks were planned to be purchased directly in the app but were not implemented.
- The app was downloaded almost 17,000 times
- Ranked #1 in the Event category on Google Play Store.
- The time spent in App vs Web and engagement in App vs Web was 3 times higher than on the web.
- In average the user visited the app 8 times a day during the 2 weeks of the event.
- In average the user visited 10 pages per session.
Social media
- Facebook, Instagram, etc. feeds were displayed in the app.
- Easy for app users to follow social media through one platform.
- Walls.io collected hashtags and presented them in a aggregated stream from multiple SOME sources.
YouTube
- YouTube playlists were displayed in both the app and the web.
- Playlists for different purposes were built and administrated within Youtube.
- A specific Youtube component were developed for this purpose.
Notification system
Open Backs notification system is implemented in the app and via its admin panel, notifications can be planned well in advance to create added value for target groups and partners.
Notifications are the strongest tool to create retention and engagement from users and therefore we implemented notifications in the platform.
Marketing through notifications is free, personal and effective because it comes directly to the mobile phone without detours via social media or email.
Geographically controlled notifications – enable different messages to different areas and target groups and give the visitor the right information in the right place and at the right time.
The offline functionality in Open Back meant that notifications worked when the app was not connected.
By pushing survey questions via notifications, new knowledge can be created from feedback from users.
Web URL
Web URL:s were used extensively throughout the apps to integrate external quality content for the user in the apps.
Geztios smart solution was easily linked to any partner website and was displayed in the app in a number of diffrent ways depending on the purpose of the content and gave users a better and easier experience.
Partners could benefit from already existing landing pages and quality content to benefit from their sponsorship rights with the event.
Ads
To generate revenue, partner and visitor satisfaction you need a to treat ads with respect and professionalism.
Therefore a premium advertising system was integrated into Geztio to provide visibility for partners and respecting the visitor integrity.
Geographically controlled ads enable advertising depending on location and increase possible contacts with target groups.
Vattenfall and Carlsberg activated their sponsorships with time and geo targeted notification to attract users to their events.
Ads were purchased and managed by Geztio for Åre 2019 partners.
Reporting of ad views were done continuously in Conqr BI.
Ticket sales - app & web
Tickets were sold through the apps and easily integrated through Geztios marketplace solution. Event tickets was delivered via email with login to the customer’s “my pages” and as an SMS with a link to the ticket from the event exisiting ticketing provider AXS.
Conqr BI - Business Intelligence
Conqr BI collected click and usage data from the apps for displayed it in real time in Conqr BIs easy to use dashboards.
Åre 2019 digital fact sheet
Interested in taking the next step?
With Geztio’s digital platform, target groups receive your offers on their mobile phones and tailored to their needs based on location, time and AI-driven analysis of your target group’s data.