{"id":2470,"date":"2026-02-24T13:51:58","date_gmt":"2026-02-24T13:51:58","guid":{"rendered":"https:\/\/gezt.io\/?p=2470"},"modified":"2026-02-24T13:52:00","modified_gmt":"2026-02-24T13:52:00","slug":"towards-future-victories-with-vasaloppet","status":"publish","type":"post","link":"https:\/\/gezt.io\/sv\/news-about-geztio\/towards-future-victories-with-vasaloppet\/","title":{"rendered":"Mot framtida segrar med Vasalopppet"},"content":{"rendered":"<p>Stort tack till Vasaloppet f\u00f6r f\u00f6rtroendet att f\u00e5 bidra till utvecklingen av ett av Sveriges starkaste och mest anrika varum\u00e4rken.<\/p>\n\n\n\n<p>Under 2025 har Geztio arbetat tillsammans med Vasaloppet f\u00f6r att l\u00e4gga en stabil grund f\u00f6r framtida aff\u00e4rsutveckling och int\u00e4ktsoptimering inom den digitala annons- och medieaff\u00e4ren. Under Q4 fick vi \u00e4ven uppdraget att f\u00f6rdjupa arbetet inom ett strategiskt nytt omr\u00e5de: boendepaketering. Fokus har varit tydligt. Kan paketering av boende st\u00e4rka deltagarupplevelsen och samtidigt skapa l\u00e5ngsiktigt h\u00e5llbara int\u00e4kter f\u00f6r Vasaloppet.<\/p>\n\n\n\n<p>Nu \u00e4r utredningen levererad \u2013 och vi \u00e4r mycket glada \u00f6ver den positiva responsen fr\u00e5n Vasaloppet. Att f\u00e5 arbeta n\u00e4ra en organisation som kombinerar starkt varum\u00e4rke, samh\u00e4llsnytta och aff\u00e4rsm\u00e4ssig professionalism \u00e4r ett privilegium.<\/p>\n\n\n\n<p>Vill du veta mer om arbetet eller resonera kring paketering, digital aff\u00e4rsutveckling och nya int\u00e4ktsmodeller f\u00f6r evenemang och destinationer?<\/p>\n\n\n\n<p>H\u00f6r g\u00e4rna av dig till Lars-B\u00f6rje \u201dBulan\u201d Eriksson p\u00e5 bulan@gezt.io eller sales@emvico.se<\/p>","protected":false},"excerpt":{"rendered":"<p>Many thanks to Vasaloppet for the trust in contributing to the development of one of Sweden&#8217;s strongest and most prestigious brands. During 2025, Geztio has worked together with Vasaloppet to lay a solid foundation for future business development and revenue optimization in the digital advertising and media business. During Q4, we were also assigned to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2471,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-2470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-about-geztio"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aff\u00e4rsutveckling f\u00f6r Vasaloppet med Geztio &amp; Emvico<\/title>\n<meta name=\"description\" content=\"Geztio och Emvico utvecklar Vasaloppets digitala annonsaff\u00e4r och boendepaketering. 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