{"id":1846,"date":"2025-04-17T12:05:50","date_gmt":"2025-04-17T12:05:50","guid":{"rendered":"https:\/\/gezt.io\/?page_id=1846"},"modified":"2025-05-07T09:27:23","modified_gmt":"2025-05-07T09:27:23","slug":"lgt-worldwomens-curling-championship-2023","status":"publish","type":"page","link":"https:\/\/gezt.io\/sv\/cases\/lgt-worldwomens-curling-championship-2023\/","title":{"rendered":"LGT World Women&#8217;s Curling Championship 2023"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|on|on&#8221; admin_label=&#8221;(M) Logo&#8221; module_class=&#8221;em-mob-logo mob em-bg-yellow&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/gezt.io\/wp-content\/uploads\/2025\/04\/New-Geztio-logo-138&#215;40-1.svg&#8221; title_text=&#8221;Geztio logo&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section (hero)&#8221; module_class=&#8221;em-page-section-hero&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; top_divider_style=&#8221;slant&#8221; top_divider_color=&#8221;#f6e71d&#8221; top_divider_height=&#8221;60px&#8221; top_divider_flip=&#8221;horizontal&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; module_class=&#8221;em-reset-width em-align-vert-center em-2-col ti&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; module_class=&#8221;em-column-textblock&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Groundbreaking digital platform for a better World Cup experience through mobile&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text module_class=&#8221;em-page-hero-text&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>With Geztio&#8217;s digital marketing platform, participants, visitors and partners during Skitour 2020 received offers and information directly on their mobile phones, tailored to their needs based on location, time and AI-driven analysis.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/meetings.hubspot.com\/bulan?uuid=00c48f02-270f-4527-9656-b308b7273ebf&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Book a demo&#8221; module_class=&#8221;em-button-cta&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; button_icon=&#8221;&#x24;||divi||400&#8243; button_icon_color=&#8221;#000000&#8243; button_on_hover=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; module_class=&#8221;em-image-hero&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/gezt.io\/wp-content\/uploads\/2025\/04\/subpage-skitour-2020-1.jpg&#8221; alt=&#8221;A set of three devices showing the Ski Tour 2020 app&#8221; title_text=&#8221;Subpage Ski Tour 2020 header image&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section (normal)&#8221; module_class=&#8221;em-flex-vert em-page-section-normal&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row module_class=&#8221;em-reset-width em-align-vert-top&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Background&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;em-reset-width em-align-vert-top em-image-noradius&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/gezt.io\/wp-content\/uploads\/2025\/04\/logo-case-curling-sandviken-2023.png&#8221; alt=&#8221;LGT World Women&#8217;s Curling Championship, Sandviken, Sweden 2023&#8243; title_text=&#8221;Logo for the 2023 Women&#8217;s Curling Championship in Sandviken&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; module_class=&#8221;em-reset-width em-align-vert-top em-2-col tt&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;em-page-title&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Geztio was commissioned to develop the World Cup event, Skitour 2020&#8217;s digital solution, event app and website. The main purpose of the solutions was to inform visitors to Skitour 2020, inform about the program and any changes to the program and\/or start times, present results, social media feeds and be a tool for the visitor with the aim of making their experience of Skitour 2020 better and easier.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;em-page-text&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Geztio AB was also commissioned to provide tickets for the events through the app in order to simplify ticket management for the visitor by having the ticket end up and be managed in the app. Geztio&#8217;s research-based, digital app platform solution, CMS backend system, and digital strategy were used as a solution in the work for Skitour 2020.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section (narrow)&#8221; module_class=&#8221;em-flex-vert em-page-section-narrow&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; module_class=&#8221;em-reset-width em-align-vert-top em-2-col it&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; module_class=&#8221;em-image-large-contain&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/gezt.io\/wp-content\/uploads\/2025\/04\/skitour-2020-mockup-tickets-1.png&#8221; alt=&#8221;Mockup of the Ski Tour 2020 app showing the %22buy tickets%22 page&#8221; title_text=&#8221;Ski Tour 2020 mockup of ticket purchase&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; module_class=&#8221;em-column-textblock&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;iOS &#038; Android app &#8211; Ski tour&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text module_class=&#8221;em-page-title&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>All results, social media, news and info in one app for ALL target groups.<\/li>\n<li>Fast communication with target groups through notifications in the app.<\/li>\n<li>Tickets and parking could be purchased in the app<\/li>\n<li>Accommodation, transportation, activities were communicated in the app.<\/li>\n<li>Advertisements and sponsors were exposed through the app.<\/li>\n<li>The app collected data and analyzed it in Geztio BI for Skitour.<\/li>\n<li>Administration of the app and web was handled via Geztio&#8217;s CMS.<\/li>\n<li>Youtube playlists could be viewed through the app.<\/li>\n<li>SVT&#8217;s and NRK&#8217;s \u200b\u200bbroadcasts were integrated into the app.<\/li>\n<li>Social media and social media wall could be viewed in the app.<\/li>\n<li>Second screen experience of the event, 24\/7.<\/li>\n<li>Purchases of food and drinks were planned to be purchased directly in the app but were not implemented.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section (narrow)&#8221; module_class=&#8221;em-flex-vert em-page-section-narrow&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; module_class=&#8221;em-reset-width em-align-vert-top em-2-col ti&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; module_class=&#8221;em-column-textblock&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Webb app &#8211; Ski tour&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text module_class=&#8221;em-page-title&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>All results, social media, news and info were available on the web.<\/li>\n<li>Tickets and parking could be purchased online.<\/li>\n<li>Accommodation, transport and activities were communicated via the website.<\/li>\n<li>Advertisements and sponsors were exposed on the web.<\/li>\n<li>Data was collected online and displayed in Skitour&#8217;s account in Geztio BI.<\/li>\n<li>Administration of the app and website was handled via Geztio&#8217;s CMS.<\/li>\n<li>Youtube playlists were integrated.<\/li>\n<li>SVT and NRK&#8217;s \u200b\u200bbroadcasts were integrated into the website.<\/li>\n<li>Social media and a social media wall could be viewed on the web.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; module_class=&#8221;em-image-medium&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/gezt.io\/wp-content\/uploads\/2025\/03\/web.jpg&#8221; alt=&#8221;An animation of a mobile app showing food orders&#8221; title_text=&#8221;Web screenshot&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section (normal)&#8221; module_class=&#8221;em-flex-vert em-page-section-normal&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; module_class=&#8221;em-reset-width em-align-vert-top em-4-col titi&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; module_class=&#8221;em-column-textblock&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Social media&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text module_class=&#8221;em-page-title&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>Facebook, Instagram, etc. feeds were displayed in the app.<\/li>\n<li>Easy for app users to follow social media through one platform.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; module_class=&#8221;em-column-textblock&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;YouTube&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text module_class=&#8221;em-page-title&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>YouTube playlists were displayed in both the app and the web.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section (narrow)&#8221; module_class=&#8221;em-flex-vert em-page-section-narrow&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; module_class=&#8221;em-reset-width em-align-vert-top em-2-col it&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; module_class=&#8221;em-image-medium&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/gezt.io\/wp-content\/uploads\/2025\/04\/openback-notification.jpg&#8221; alt=&#8221;Screenshot of the OpenBack web user interface&#8221; title_text=&#8221;OpenBack notification system&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; module_class=&#8221;em-column-textblock&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Notification system&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text module_class=&#8221;em-page-title&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Openback notification system was implemented in the app and via its admin panel notifications were created in advance to create added value for the visitor and partners. Geographically controlled notifications enabled different messages to different areas and target groups and gave the visitor the right information at the right place and at the right time. Offline functionality meant that notifications worked when the app was not connected. The system can be used to push survey questions via the notifications.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section (normal)&#8221; module_class=&#8221;em-flex-vert em-page-section-normal&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; module_class=&#8221;em-reset-width em-align-vert-top em-4-col titi&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; module_class=&#8221;em-column-textblock&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Web URL&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text module_class=&#8221;em-page-title&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>Linked to any website and displayed it in the app.<\/li>\n<li>Displayed partner content in the app.<\/li>\n<li>Linked to partner web shops or information pages and gave target groups a better experience.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; module_class=&#8221;em-column-textblock&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Ads&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text module_class=&#8221;em-page-title&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>An advertising system for sponsors and advertisers was available in the app. Geographically targeted ads enabled location-based advertising and increased advertising opportunities. The ads were sent to Geztio, which placed the ads according to instructions. Placement and share of voice parameters for the ads were managed by Geztio via the company&#8217;s advertising system.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section (narrow)&#8221; module_class=&#8221;em-page-section-narrow em-bg-gray-light em-flex-vert&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; top_divider_style=&#8221;slant&#8221; top_divider_color=&#8221;#FFFFFF&#8221; top_divider_height=&#8221;60px&#8221; top_divider_flip=&#8221;horizontal&#8221; bottom_divider_style=&#8221;slant&#8221; bottom_divider_color=&#8221;#FFFFFF&#8221; bottom_divider_height=&#8221;60px&#8221; bottom_divider_flip=&#8221;vertical&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row module_class=&#8221;em-reset-width em-align-vert-center em-2-col it&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;em-column-textblock&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Ticket sales &#8211; app &#038; web&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text module_class=&#8221;em-page-text&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>The QR coded ticket is delivered via email with login to the customer&#8217;s &#8220;my pages&#8221; and as an SMS with a link to the ticket. Among other things, entrance tickets, sponsor tickets, parking tickets, etc. were handled through the Geztio app system.<\/p>\n<p><strong>POS Sales<\/strong><br \/>Tickets sold in the entrances via the mobile POS system were printed as QR codes on the mobile receipt printer. The tickets were scanned via a robust Android phone with a laser scanner and by the system&#8217;s scanning app. Sales statistics were displayed in the Geztio BI system except for POS sales which were displayed through the ticket system.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;em-reset-width em-align-vert-center em-2-col it&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;em-image-large-contain&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/gezt.io\/wp-content\/uploads\/2025\/04\/skitour-2020-ticket-sales-2.png&#8221; alt=&#8221;Screenshots of the Ski Tour 2020 web and mobile apps showing ticket sales&#8221; title_text=&#8221;Ski Tour 2020 ticket sales&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section (narrow)&#8221; module_class=&#8221;em-page-section-narrow em-flex-vert&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; top_divider_style=&#8221;slant&#8221; top_divider_color=&#8221;#FFFFFF&#8221; top_divider_height=&#8221;60px&#8221; top_divider_flip=&#8221;horizontal&#8221; bottom_divider_style=&#8221;slant&#8221; bottom_divider_color=&#8221;#FFFFFF&#8221; bottom_divider_height=&#8221;60px&#8221; bottom_divider_flip=&#8221;vertical&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row module_class=&#8221;em-reset-width em-align-vert-center em-2-col it&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;em-column-textblock&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Geztio BI &#8211; Business Intelligence&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text module_class=&#8221;em-page-text&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Geztio BI collected data from the apps, the web, the online ticket shops and from iTicket.<\/p>\n<p>All organizations had access to the same account through personal logins.<\/p>\n<p>Sales figures from iTicket were continuously collected into the account and showed sales via the online shops and corporate sales. Web and app traffic data as well as guest night statistics for the host cities \u00c5re and \u00d6stersund were stored in Geztio BI and could be analyzed through the system.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;em-reset-width em-align-vert-center em-2-col it&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;em-image-large-contain&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/gezt.io\/wp-content\/uploads\/2025\/04\/geztio-bi.jpg&#8221; alt=&#8221;A collage of devices showing the Geztio Business Intelligence tool&#8221; title_text=&#8221;Geztio Business Intelligence collage&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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_builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;em-reset-width em-align-vert-center em-2-col it&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;em-image-large-contain&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/gezt.io\/wp-content\/uploads\/2025\/04\/skitour-2020-fact-sheet.jpg&#8221; alt=&#8221;A data table showing statistics from the 2020 Ski Tour&#8221; title_text=&#8221;Ski Tour 2020 fact sheet&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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_module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text module_class=&#8221;em-page-hero-text&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>With Geztio&#8217;s digital platform, target groups receive your offers on their mobile phones and tailored to their needs based on location, time and AI-driven analysis of your target group&#8217;s data.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/meetings.hubspot.com\/bulan?uuid=00c48f02-270f-4527-9656-b308b7273ebf&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Book a demo&#8221; module_class=&#8221;em-button-cta&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; button_icon=&#8221;&#x24;||divi||400&#8243; button_icon_color=&#8221;#000000&#8243; button_on_hover=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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The main purpose of the solutions was [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":619,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"class_list":["post-1846","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LGT World Women&#039;s Curling Championship 2023 - Geztio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gezt.io\/sv\/cases\/lgt-worldwomens-curling-championship-2023\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LGT World Women&#039;s Curling Championship 2023 - Geztio\" \/>\n<meta property=\"og:description\" content=\"With Geztio&#039;s digital marketing platform, participants, visitors and partners during Skitour 2020 received offers and information directly on their mobile phones, tailored to their needs based on location, time and AI-driven analysis.Geztio was commissioned to develop the World Cup event, Skitour 2020&#039;s digital solution, event app and website. 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