{"id":1816,"date":"2025-04-17T11:23:54","date_gmt":"2025-04-17T11:23:54","guid":{"rendered":"https:\/\/gezt.io\/?page_id=1816"},"modified":"2025-05-08T09:28:29","modified_gmt":"2025-05-08T09:28:29","slug":"ibu-world-cup-biathlon-2019","status":"publish","type":"page","link":"https:\/\/gezt.io\/sv\/cases\/ibu-world-cup-biathlon-2019\/","title":{"rendered":"IBU World Cup Biathlon 2019"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|on|on&#8221; admin_label=&#8221;(M) Logo&#8221; module_class=&#8221;em-mob-logo mob em-bg-yellow&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/gezt.io\/wp-content\/uploads\/2025\/04\/New-Geztio-logo-138&#215;40-1.svg&#8221; title_text=&#8221;Geztio logo&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section (hero)&#8221; module_class=&#8221;em-page-section-hero&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; top_divider_style=&#8221;slant&#8221; top_divider_color=&#8221;#f6e71d&#8221; top_divider_height=&#8221;60px&#8221; top_divider_flip=&#8221;horizontal&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; module_class=&#8221;em-reset-width em-align-vert-center em-2-col ti&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; module_class=&#8221;em-column-textblock&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;A groundbreaking digital platform created a world-class experience!&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text module_class=&#8221;em-page-hero-text&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Geztio developed and delivered the official app for the 2019 Biathlon World Championships with the aim of providing participants, visitors and event partners with a digital experience both on site and at home on the TV couch. With Geztio&#8217;s digital platform, offers, information and inspiration were collected directly on the mobile phone based on location, time and AI-driven analysis.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/meetings.hubspot.com\/bulan?uuid=00c48f02-270f-4527-9656-b308b7273ebf&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Book a demo&#8221; module_class=&#8221;em-button-cta&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; button_icon=&#8221;&#x24;||divi||400&#8243; button_icon_color=&#8221;#000000&#8243; button_on_hover=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; module_class=&#8221;em-image-hero&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/gezt.io\/wp-content\/uploads\/2025\/04\/page-case-biathlonwc2019.jpg&#8221; alt=&#8221;Three devices showing screenshots from the Biathlon WC 2019 website&#8221; title_text=&#8221;Case page Biathlon WC 2019&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section (normal)&#8221; module_class=&#8221;em-flex-vert em-page-section-normal&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row module_class=&#8221;em-reset-width em-align-vert-top&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Background&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;em-reset-width em-align-vert-top em-image-noradius&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/gezt.io\/wp-content\/uploads\/2025\/03\/logo-case-biathlonwc-ostersund-2019.png&#8221; alt=&#8221;IBU World Cup Biathlon \u00d6stersund&#8221; title_text=&#8221;Logo for the 2019 Biathlon World Cup in \u00d6stersund&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; module_class=&#8221;em-reset-width em-align-vert-top em-2-col tt&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;em-page-title&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Geztio was commissioned to develop the official event app for the 2019 Biathlon World Championships. The main purpose of the solutions was to make the visitor experience of the 2019 Biathlon World Championships better, easier and more accessible.<\/p>\n<p>The app was downloaded almost 10,000 times and ranked #2 in the Sports category on the App Store, with an average rating of 4.9 out of 5.0.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;em-page-text&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>The app features included competition programs, social media integration, destination data, participant profiles, live results and TV broadcasts, and a quiz for the most dedicated biathlon fans. Geztio provided an easy to use marketplace simplifying ticket management and food purchases for visitors to the events through the app.<\/p>\n<p>Geztio\u2019s research-based analytics platform Conqr BI was also used to evaluate the visitor experience in relation to the sponsors\u2019 activities within the arena.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section (narrow)&#8221; module_class=&#8221;em-flex-vert em-page-section-narrow&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; module_class=&#8221;em-reset-width em-align-vert-top em-2-col it&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; module_class=&#8221;em-image-medium&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/gezt.io\/wp-content\/uploads\/2025\/05\/biathlonwc-2019-mockup.jpg&#8221; alt=&#8221;A mobile mockup showing a screenshot of the Biathlon World Championship 2019 app&#8221; title_text=&#8221;Biathlon World Championship 2019 app mockup&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; module_class=&#8221;em-column-textblock&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;iOS &#038; Android app&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text module_class=&#8221;em-page-title&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<ul>\n<li>All results, social media, news and info in one app for ALL target groups.<\/li>\n<li>Fast communication with target groups through notifications in the app.<\/li>\n<li>Tickets and parking could be purchased in the app<\/li>\n<li>Accommodation, transportation, activities were communicated in the app.<\/li>\n<li>Advertisements and sponsors were exposed through the app.<\/li>\n<li>The app collected data and analyzed it in Conqr BI.<\/li>\n<li>Administration of the app and web was handled via Geztio&#8217;s CMS.<\/li>\n<li>Youtube playlists could be viewed through the app.<\/li>\n<li>SVT&#8217;s \u200b\u200bbroadcasts and high light clips were integrated into the app.<\/li>\n<li>Social media and social media wall could be viewed in the app.<\/li>\n<li>The app was used as a second screen experience of the event, 24\/7.<\/li>\n<li><span>The app was downloaded almost 10,000 times<\/span><\/li>\n<li><span>Ranked #2 in the Sport category on App Store.<\/span><\/li>\n<li><span>The time spent in App vs Web and engagement in App vs Webb was 2 times higher than on the web.<\/span><\/li>\n<li><span>In average the user visited the app 7 times a day during the 2 weeks of the event.<\/span><\/li>\n<li><span>In average the user visited 10 pages per session.<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section (narrow)&#8221; module_class=&#8221;em-flex-vert em-page-section-narrow&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; module_class=&#8221;em-reset-width em-align-vert-top em-2-col ti&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; module_class=&#8221;em-column-textblock&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Social media&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text module_class=&#8221;em-page-title&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>Facebook, Instagram, etc. feeds were displayed in the app.<\/li>\n<li>Easy for app users to follow social media through one platform.<\/li>\n<li>The total number of SoMe users equalled the number of app downloads.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; module_class=&#8221;em-image-medium&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/gezt.io\/wp-content\/uploads\/2025\/04\/biathlonwc-2019-social-media.jpg&#8221; alt=&#8221;Two mobile phones showing the Biathlon World Championship 2019 Facebook and Instagram pages&#8221; title_text=&#8221;Biathlon World Championship 2019 social media mockups&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section (narrow)&#8221; module_class=&#8221;em-flex-vert em-page-section-narrow&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; module_class=&#8221;em-reset-width em-align-vert-top em-2-col it&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; module_class=&#8221;em-image-medium&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/gezt.io\/wp-content\/uploads\/2025\/04\/biathlonwc-2019-youtube.jpg&#8221; alt=&#8221;Two mobile phones showing the Biathlon World Championship 2019 YouTube presence&#8221; title_text=&#8221;Biathlon World Championship 2019 YouTube mockups&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; module_class=&#8221;em-column-textblock&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;YouTube&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text module_class=&#8221;em-page-title&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<ul>\n<li>YouTube playlists were displayed in both the app and the web.<\/li>\n<li>Lists was created for different topics and target groups to enhance user experience.<\/li>\n<li>The Youtube component increased administrations efficiency by limiting admin to Youtube.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section (narrow)&#8221; module_class=&#8221;em-flex-vert em-page-section-narrow&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; module_class=&#8221;em-reset-width em-align-vert-top em-2-col ti&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; module_class=&#8221;em-column-textblock&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Notification system&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text module_class=&#8221;em-page-title&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Open Backs notification system was implemented in the app and via its admin panel, notifications were created in advance to create added value for the visitor and partners. Geographically controlled notifications enabled different messages to different areas and target groups and gave the visitor the right information in the right place and at the right time. The offline functionality meant that notifications worked when the app was not connected. The system was also used to push survey questions that was analysed in Conqr BI.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; module_class=&#8221;em-image-medium&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/gezt.io\/wp-content\/uploads\/2025\/04\/notification-openback.jpg&#8221; alt=&#8221;Monitor showing the OpenBack notification UI&#8221; title_text=&#8221;OpenBack notification mockup&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section (narrow)&#8221; module_class=&#8221;em-flex-vert em-page-section-narrow&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; module_class=&#8221;em-reset-width em-align-vert-top em-2-col it&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; module_class=&#8221;em-image-medium&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/gezt.io\/wp-content\/uploads\/2025\/04\/biathlonwc-2019-web-url.jpg&#8221; alt=&#8221;A mobile phone showing the Biathlon World Championship 2019 app and how they handle external links&#8221; title_text=&#8221;Biathlon World Championship 2019 external links mockup&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; module_class=&#8221;em-column-textblock&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Web URL&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text module_class=&#8221;em-page-title&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>Linked to any website and displayed it in the app.<\/li>\n<li>Displayed partner content in the app.<\/li>\n<li>Linked to partner web shops or information pages and gave target groups a better experience.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section (narrow)&#8221; module_class=&#8221;em-flex-vert em-page-section-narrow&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; module_class=&#8221;em-reset-width em-align-vert-top em-2-col ti&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; module_class=&#8221;em-column-textblock&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Ads&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text module_class=&#8221;em-page-title&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>An advertising system for sponsors and advertisers was included in the app. Geographically targeted ads enabled location-based advertising and increased advertising and digital exposure for World Cup sponsors. The ads were sent to Geztio, which placed the ads according to instructions. Placement and share of voice (SoV) parameters for the ads were managed by Geztio via the company\u2019s sponsorship and advertising system.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; module_class=&#8221;em-image-medium&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/gezt.io\/wp-content\/uploads\/2025\/04\/biathlonwc-2019-ads.jpg&#8221; alt=&#8221;Two mobile phones showing Biathlon World Championship 2019 ads&#8221; title_text=&#8221;Biathlon World Championship 2019 ads mockups&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section (narrow)&#8221; module_class=&#8221;em-page-section-narrow em-bg-gray-light em-flex-vert&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; top_divider_style=&#8221;slant&#8221; top_divider_color=&#8221;#FFFFFF&#8221; top_divider_height=&#8221;60px&#8221; top_divider_flip=&#8221;horizontal&#8221; bottom_divider_style=&#8221;slant&#8221; bottom_divider_color=&#8221;#FFFFFF&#8221; bottom_divider_height=&#8221;60px&#8221; bottom_divider_flip=&#8221;vertical&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row module_class=&#8221;em-reset-width em-align-vert-center em-2-col it&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;em-column-textblock&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Ticket sales and distribution&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text module_class=&#8221;em-page-text&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Ticket sales where powered by en external system and integrated in the official app by Geztio. The QR coded ticket was delivered via email and as an SMS with a link to the ticket and with login to the customer&#8217;s &#8220;my pages. Entrance tickets, sponsor tickets, parking tickets, etc. were handled through the Geztio app system.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;em-reset-width em-align-vert-center em-2-col it&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;em-image-large&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/gezt.io\/wp-content\/uploads\/2025\/05\/biathlonwc-2019-tickets.jpg&#8221; alt=&#8221;Two mobile phones showing Biathlon World Championship 2019 in-app ticket sales&#8221; title_text=&#8221;Biathlon World Championship 2019 ticket sales&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section (narrow)&#8221; module_class=&#8221;em-page-section-narrow em-flex-vert&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; top_divider_style=&#8221;slant&#8221; top_divider_color=&#8221;#FFFFFF&#8221; top_divider_height=&#8221;60px&#8221; top_divider_flip=&#8221;horizontal&#8221; bottom_divider_style=&#8221;slant&#8221; bottom_divider_color=&#8221;#FFFFFF&#8221; bottom_divider_height=&#8221;60px&#8221; bottom_divider_flip=&#8221;vertical&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row module_class=&#8221;em-reset-width em-align-vert-center em-2-col it&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;em-column-textblock&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Conqr BI &#8211; Business Intelligence&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text module_class=&#8221;em-page-text&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Conqr BI collected data from the apps, the web, the online ticket shops and from the integrated system iTicket. The solution and Geztio&#8217;s research-based BI system made it possible for the World Cup organizer and the host city to have data on the World Cup&#8217;s target groups collected in one place and to use AI technology for analysis and to create new knowledge about the World Cup&#8217;s target groups before and directly during the World Cup days. With Geztio&#8217;s Business Intelligence system, the organizer was able to develop a better visitor and user experience and also adjust parts of the experience using data, directly during the event days.<\/p>\n<p>Everyone in the organization had access to the same account through personal logins where, for example, the system&#8217;s dashboard allowed them to follow sales figures from iTicket that were continuously collected on the account and showed sales via the online shops and corporate sales. Web and app traffic data as well as guest night statistics for the host city of \u00d6stersund were also stored in Conqr BI and could be analyzed through the system, among several intelligent data systems that were integrated into the BI solution for the World Cup.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;em-reset-width em-align-vert-center em-2-col it&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;em-image-large&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/gezt.io\/wp-content\/uploads\/2025\/04\/geztio-bi-collage.jpg&#8221; alt=&#8221;A set of devices showing the Geztio Business Intelligence interface&#8221; title_text=&#8221;Geztio Business Intelligence collage&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section (narrow)&#8221; module_class=&#8221;em-page-section-narrow em-bg-yellow em-flex-vert&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; top_divider_style=&#8221;slant&#8221; top_divider_color=&#8221;#FFFFFF&#8221; top_divider_height=&#8221;60px&#8221; top_divider_flip=&#8221;horizontal&#8221; bottom_divider_color=&#8221;#FFFFFF&#8221; bottom_divider_height=&#8221;60px&#8221; bottom_divider_flip=&#8221;vertical&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row module_class=&#8221;em-reset-width em-align-vert-center em-2-col it&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;em-column-textblock&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Interested in taking the next step?&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text module_class=&#8221;em-page-hero-text&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>With Geztio&#8217;s digital platform, target groups receive your offers on their mobile phones and tailored to their needs based on location, time and AI-driven analysis of your target group&#8217;s data.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/meetings.hubspot.com\/bulan?uuid=00c48f02-270f-4527-9656-b308b7273ebf&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Book a demo&#8221; module_class=&#8221;em-button-cta&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; button_icon=&#8221;&#x24;||divi||400&#8243; button_icon_color=&#8221;#000000&#8243; button_on_hover=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|on|on&#8221; admin_label=&#8221;Filler&#8221; module_class=&#8221;em-filler-bottom&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Geztio developed and delivered the official app for the 2019 Biathlon World Championships with the aim of providing participants, visitors and event partners with a digital experience both on site and at home on the TV couch. With Geztio&#8217;s digital platform, offers, information and inspiration were collected directly on the mobile phone based on location, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":619,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"class_list":["post-1816","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Case study: IBU World Cup Biathlon 2019 digital platform\u200b<\/title>\n<meta name=\"description\" content=\"Discover how Geztio&#039;s digital platform enhanced the IBU World Cup Biathlon 2019 in \u00d6stersund with real-time updates and integrated services.\u200b\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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