{"id":1742,"date":"2025-04-17T07:03:24","date_gmt":"2025-04-17T07:03:24","guid":{"rendered":"https:\/\/gezt.io\/?page_id=1742"},"modified":"2025-05-08T08:34:14","modified_gmt":"2025-05-08T08:34:14","slug":"fis-ski-tour-2020","status":"publish","type":"page","link":"https:\/\/gezt.io\/sv\/cases\/fis-ski-tour-2020\/","title":{"rendered":"FIS Ski Tour 2020"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|on|on&#8221; admin_label=&#8221;(M) Logo&#8221; module_class=&#8221;em-mob-logo mob em-bg-yellow&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/gezt.io\/wp-content\/uploads\/2025\/04\/New-Geztio-logo-138&#215;40-1.svg&#8221; title_text=&#8221;Geztio logo&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section (hero)&#8221; module_class=&#8221;em-page-section-hero&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; top_divider_style=&#8221;slant&#8221; top_divider_color=&#8221;#f6e71d&#8221; top_divider_height=&#8221;60px&#8221; top_divider_flip=&#8221;horizontal&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; module_class=&#8221;em-reset-width em-align-vert-center em-2-col ti&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; module_class=&#8221;em-column-textblock&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Groundbreaking digital platform for a better World Cup experience&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text module_class=&#8221;em-page-hero-text&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>With Geztio&#8217;s digital marketing platform, participants, visitors and partners during Skitour 2020 could buy tickets, received offers and information directly on their mobile phones, tailored to their needs based on location, time and AI-driven analysis.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/meetings.hubspot.com\/bulan?uuid=00c48f02-270f-4527-9656-b308b7273ebf&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Book a demo&#8221; module_class=&#8221;em-button-cta&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; button_icon=&#8221;&#x24;||divi||400&#8243; button_icon_color=&#8221;#000000&#8243; button_on_hover=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; module_class=&#8221;em-image-hero&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/gezt.io\/wp-content\/uploads\/2025\/04\/page-case-skitour2020-1.jpg&#8221; alt=&#8221;Three devices showing screenshots from the Ski Tour 2020 website&#8221; title_text=&#8221;Case page Ski Tour 2020&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section (normal)&#8221; module_class=&#8221;em-flex-vert em-page-section-normal&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row module_class=&#8221;em-reset-width em-align-vert-top&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Background&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;em-reset-width em-align-vert-top em-image-noradius&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/gezt.io\/wp-content\/uploads\/2025\/03\/logo-case-skitour-ostersund-2020.png&#8221; alt=&#8221;Ski tour 2020 Sweden-Norway&#8221; title_text=&#8221;Logo for Ski Tour 2020 in \u00d6stersund&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; module_class=&#8221;em-reset-width em-align-vert-top em-2-col tt&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;em-page-title&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Geztio was commissioned to develop the World Cup event, Skitour 2020&#8217;s digital solution with ticket sales, event app, website and customer data analysis. The main purpose of the solutions was to create a simple and uniform digital experience of Skitour 2020 for visitors and fans on the couch in front of the TV. Ski fans and visitors to Skitour 2020 were informed about the event through Geztio&#8217;s groundbreaking mobile technology and could easily buy tickets on their mobile and on the web.<\/p>\n<p><span>The app was downloaded almost 7,000 times and ranked #1 in the Sports category on the App Store, with an initial rating of 5.0 out of 5.0.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;em-page-text&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Through notifications, changes to the program, fresh results and news were communicated in real time. Premium ads sold to partners generated significant revenue to the organisation. Together with social media feeds and streamed event and highlight clips, the platform was a tool for the visitor that made their experience of Skitour 2020 better and easier. Geztio&#8217;s research-based, digital app platform solution, CMS backend system and data analysis became a success factor for Skitour 2020.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section (narrow)&#8221; module_class=&#8221;em-flex-vert em-page-section-narrow&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; module_class=&#8221;em-reset-width em-align-vert-top em-2-col it&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; module_class=&#8221;em-image-medium&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/gezt.io\/wp-content\/uploads\/2025\/05\/skitour-2020-mockup-tickets.jpg&#8221; alt=&#8221;Mobile phone screenshot of the Ski Tour 2020 app showing the ticket page&#8221; title_text=&#8221;Mobile phone screenshot of the Skitour 2020 ticket page&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; module_class=&#8221;em-column-textblock&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;iOS &#038; Android app &#8211; Ski tour&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text module_class=&#8221;em-page-title&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>All results, social media, news and info in one app for ALL target groups.<\/li>\n<li>Fast communication with target groups through notifications in the app.<\/li>\n<li>Tickets and parking could be purchased in the app<\/li>\n<li>Accommodation, transportation, activities were communicated in the app.<\/li>\n<li>Advertisements and sponsors were exposed through the app.<\/li>\n<li>The app collected data and analyzed it in Conqr BI for Skitour.<\/li>\n<li>Administration of the app and web was handled via Geztio&#8217;s CMS.<\/li>\n<li>Youtube playlists could be viewed through the app.<\/li>\n<li>SVT&#8217;s and NRK&#8217;s \u200b\u200bbroadcasts were integrated into the app.<\/li>\n<li>Social media and social media wall could be viewed in the app.<\/li>\n<li>Second screen experience of the event, 24\/7.<\/li>\n<li>Purchases of food and drinks were planned to be purchased directly in the app but were not implemented.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section (narrow)&#8221; module_class=&#8221;em-flex-vert em-page-section-narrow&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; module_class=&#8221;em-reset-width em-align-vert-top em-2-col ti&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; module_class=&#8221;em-column-textblock&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Web app &#8211; Ski tour&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text module_class=&#8221;em-page-title&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul><\/ul>\n<p>At Skitour 2020 80% of the web traffic came from a mobile device!<\/p>\n<p>The web at Skitour 2020 was delivered in 3 version:<\/p>\n<ul>\n<li>A fully responsive mobile version.<\/li>\n<li>A installable Progressive Web App.<\/li>\n<li>A desktop version.<\/li>\n<\/ul>\n<p>This enabled the organisation to provide the same features and content as the apps and the possiblity to convert the user to the enhanced app experience. Nobody was left outside due to technical skills or hardware specifications.<\/p>\n<p>The platform is also possible to install on large touch screen TV:s to further enlarge the disitribution of information and offers. This was succesfully done at the IBU Biathlon World Championships in \u00d6stersund 2019.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; module_class=&#8221;em-image-medium&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/gezt.io\/wp-content\/uploads\/2025\/04\/skitour-2020-web-laptop.jpg&#8221; alt=&#8221;A laptop showing the 2020 Ski Tour website&#8221; title_text=&#8221;Ski Tour 2020 web laptop&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section (narrow)&#8221; module_class=&#8221;em-flex-vert em-page-section-narrow&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; module_class=&#8221;em-reset-width em-align-vert-top em-2-col it&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; module_class=&#8221;em-image-medium&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/gezt.io\/wp-content\/uploads\/2025\/04\/skitour-2020-social-media.jpg&#8221; alt=&#8221;Two mobile phones showing Ski Tour 2020 on Facebook and Instagram&#8221; title_text=&#8221;Skitour 2020 social media mockups&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; module_class=&#8221;em-column-textblock&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Social media&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text module_class=&#8221;em-page-title&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>Facebook, Instagram, etc. feeds were displayed in the app.<\/li>\n<li>Easy for app users to follow social media through one platform.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section (narrow)&#8221; module_class=&#8221;em-flex-vert em-page-section-narrow&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; module_class=&#8221;em-reset-width em-align-vert-top em-2-col ti&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; module_class=&#8221;em-column-textblock&#8221; admin_label=&#8221;Column&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;YouTube&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text module_class=&#8221;em-page-title&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>YouTube playlists were displayed in both the app and the web.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; module_class=&#8221;em-image-medium&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/gezt.io\/wp-content\/uploads\/2025\/04\/skitour-2020-youtube.jpg&#8221; alt=&#8221;Two mobile phones the showing Ski Tour 2020 YouTube presence&#8221; title_text=&#8221;Skitour 2020 YouTube mockups&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section (narrow)&#8221; module_class=&#8221;em-flex-vert em-page-section-narrow&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; module_class=&#8221;em-reset-width em-align-vert-top em-2-col it&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; module_class=&#8221;em-image-medium&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/gezt.io\/wp-content\/uploads\/2025\/04\/notification-openback.jpg&#8221; alt=&#8221;Monitor showing the OpenBack notification UI&#8221; title_text=&#8221;OpenBack notification mockup&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; module_class=&#8221;em-column-textblock&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Notification system&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text module_class=&#8221;em-page-title&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Openback notification system was implemented in the app and via its admin panel notifications were created in advance to create added value for the visitor and partners. Geographically controlled notifications enabled different messages to different areas and target groups and gave the visitor the right information at the right place and at the right time. Offline functionality meant that notifications worked when the app was not connected. The system was also used to push survey questions via the notifications. Openback was sold to Twitter in 2022 and we now work with OneSignal with even stronger functioinality!<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section (narrow)&#8221; module_class=&#8221;em-flex-vert em-page-section-narrow&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; module_class=&#8221;em-reset-width em-align-vert-top em-2-col ti&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; module_class=&#8221;em-column-textblock&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Web URL&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text module_class=&#8221;em-page-title&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>Linked to any website and displayed it in the app.<\/li>\n<li>Displayed partner content in the app.<\/li>\n<li>Linked to partner web shops or information pages and gave target groups a better experience.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; module_class=&#8221;em-image-medium&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/gezt.io\/wp-content\/uploads\/2025\/04\/skitour-2020-web-url.jpg&#8221; alt=&#8221;Two mobile phones the showing Ski Tour 2020 app and how they handle external links&#8221; title_text=&#8221;Skitour 2020 external links mockups&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section (narrow)&#8221; module_class=&#8221;em-flex-vert em-page-section-narrow&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; module_class=&#8221;em-reset-width em-align-vert-top em-2-col it&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; module_class=&#8221;em-image-medium&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/gezt.io\/wp-content\/uploads\/2025\/05\/skitour-2020-ads.jpg&#8221; alt=&#8221;Two mobile phones showing Ski Tour 2020 app and some of the sponsors and ads&#8221; title_text=&#8221;Ski Tour 2020 ads&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; module_class=&#8221;em-column-textblock&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Ads&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text module_class=&#8221;em-page-title&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>An advertising system for sponsors and advertisers was available in the app. Geographically targeted ads enabled location-based advertising and increased advertising opportunities. The ads were sent to Geztio, which placed the ads according to instructions. Placement and share of voice parameters for the ads were managed by Geztio via the company&#8217;s advertising system.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section (narrow)&#8221; module_class=&#8221;em-page-section-narrow em-bg-gray-light em-flex-vert&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; top_divider_style=&#8221;slant&#8221; top_divider_color=&#8221;#FFFFFF&#8221; top_divider_height=&#8221;60px&#8221; top_divider_flip=&#8221;horizontal&#8221; bottom_divider_style=&#8221;slant&#8221; bottom_divider_color=&#8221;#FFFFFF&#8221; bottom_divider_height=&#8221;60px&#8221; bottom_divider_flip=&#8221;vertical&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row module_class=&#8221;em-reset-width em-align-vert-center em-2-col it&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;em-column-textblock&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Ticket sales &#8211; app &#038; web&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text module_class=&#8221;em-page-text&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>The QR coded ticket was delivered via email and as an SMS with a link to the ticket and with login to the customer&#8217;s &#8220;my pages. Among other things, entrance tickets, sponsor tickets, parking tickets, etc. were handled through the Geztio app system.<\/p>\n<p><strong>POS Sales<\/strong><br \/>Tickets sold in the entrances via the mobile POS system were printed as QR codes on the mobile receipt printer. The tickets were scanned via a robust Android phone with a laser scanner and by the system&#8217;s scanning app. Sales statistics were displayed in the Conqr BI system.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;em-reset-width em-align-vert-center em-2-col it&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;em-image-large&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/gezt.io\/wp-content\/uploads\/2025\/05\/skitour-2020-ticket-sales.jpg&#8221; alt=&#8221;A laptop and mobile showing the 2020 Ski Tour website and the ticket sales&#8221; title_text=&#8221;Ski Tour 2020 ticket sales&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section (narrow)&#8221; module_class=&#8221;em-page-section-narrow em-flex-vert&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; top_divider_style=&#8221;slant&#8221; top_divider_color=&#8221;#FFFFFF&#8221; top_divider_height=&#8221;60px&#8221; top_divider_flip=&#8221;horizontal&#8221; bottom_divider_style=&#8221;slant&#8221; bottom_divider_color=&#8221;#FFFFFF&#8221; bottom_divider_height=&#8221;60px&#8221; bottom_divider_flip=&#8221;vertical&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row module_class=&#8221;em-reset-width em-align-vert-center em-2-col it&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;em-column-textblock&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Conqr BI &#8211; Business Intelligence&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text module_class=&#8221;em-page-text&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Conqr BI collected data from the apps, the web, the online ticket shops and from the ticket provider. Any ticket provider can be implemented into Geztio.<\/p>\n<p>All organizations had access to the same account through personal logins.<\/p>\n<p>Sales figures from the ticket provider were continuously collected into the account and showed sales via the online shops and corporate sales. Web and app traffic data as well as guest night statistics for the host cities \u00c5re and \u00d6stersund were stored in Conqr BI and could be analyzed through the system.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;em-reset-width em-align-vert-center em-2-col it&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;em-image-large&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/gezt.io\/wp-content\/uploads\/2025\/04\/geztio-bi-collage.jpg&#8221; alt=&#8221;A set of devices showing the Geztio Business Intelligence interface&#8221; title_text=&#8221;Geztio Business Intelligence collage&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section (narrow)&#8221; module_class=&#8221;em-page-section-narrow em-flex-vert&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; top_divider_style=&#8221;slant&#8221; top_divider_color=&#8221;#FFFFFF&#8221; top_divider_height=&#8221;60px&#8221; top_divider_flip=&#8221;horizontal&#8221; bottom_divider_style=&#8221;slant&#8221; bottom_divider_color=&#8221;#FFFFFF&#8221; bottom_divider_height=&#8221;60px&#8221; bottom_divider_flip=&#8221;vertical&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row module_class=&#8221;em-reset-width em-align-vert-center em-2-col it&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;em-column-textblock&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Ski Tour 2020 digital fact sheet&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;em-reset-width em-align-vert-center em-2-col it&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;em-image-large-contain&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/gezt.io\/wp-content\/uploads\/2025\/04\/skitour-2020-fact-sheet.jpg&#8221; alt=&#8221;A data table showing statistics from the 2020 Ski Tour&#8221; title_text=&#8221;Ski Tour 2020 fact sheet&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section (narrow)&#8221; module_class=&#8221;em-page-section-narrow em-bg-yellow em-flex-vert&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; top_divider_style=&#8221;slant&#8221; top_divider_color=&#8221;#FFFFFF&#8221; top_divider_height=&#8221;60px&#8221; top_divider_flip=&#8221;horizontal&#8221; bottom_divider_color=&#8221;#FFFFFF&#8221; bottom_divider_height=&#8221;60px&#8221; bottom_divider_flip=&#8221;vertical&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row module_class=&#8221;em-reset-width em-align-vert-center em-2-col it&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;em-column-textblock&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Interested in taking the next step?&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text module_class=&#8221;em-page-hero-text&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>With Geztio&#8217;s digital platform, target groups receive their tickets and your offers on their mobile phones and tailored to their needs based on location, time and AI-driven analysis of your target group&#8217;s data.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/meetings.hubspot.com\/bulan?uuid=00c48f02-270f-4527-9656-b308b7273ebf&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Book a demo&#8221; module_class=&#8221;em-button-cta&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; button_icon=&#8221;&#x24;||divi||400&#8243; button_icon_color=&#8221;#000000&#8243; button_on_hover=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|on|on&#8221; admin_label=&#8221;Filler&#8221; module_class=&#8221;em-filler-bottom&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With Geztio&#8217;s digital marketing platform, participants, visitors and partners during Skitour 2020 could buy tickets, received offers and information directly on their mobile phones, tailored to their needs based on location, time and AI-driven analysis.Geztio was commissioned to develop the World Cup event, Skitour 2020&#8217;s digital solution with ticket sales, event app, website and customer [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":619,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"class_list":["post-1742","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Case study: Enhancing FIS Ski Tour 2020 with digital solutions\u200b<\/title>\n<meta name=\"description\" content=\"Discover how Geztio&#039;s digital platform improved the FIS Ski Tour 2020 experience with real-time updates and integrated services.\u200b\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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