The team

Management & Research Team Geztio

Lars-Börje “Bulan” Eriksson


Founder of Geztio and former CEO of ÅRE Destination, Olympic medalist in Super-G, Calgary and over 20 years of experience as an entrepreneur and CEO in sports, tourism and outdoor.

+46 (0)70 -586 60 60

Henrik Jansson


20+ years of experience in events, sponsorship, sports & communication. World champion in snowboarding in 1999. Former partner in the communications agency Fieldwork and head of culture, leisure & sports in Östersund municipality.

+46 (0)70 -533 20 77

Magnus Ling

Chairman of the Board

For the last 10 years, Magnus has been the CEO of STF in Sweden and a large network of contacts in tourism and has a long and broad experience from entrepreneurship.

+46 (0)73-830 77 67

Peter Nyström


Knowledgeable engineer and financial analyst with practical experience of operations and strategic development. Long international experience and great interest in working with the development of companies and organizations.

+46 (0)70-391 36 28

Andreas Åström

Board member

Business developers and investors with 20 years of experience in the IT industry. Started and sold companies.

Wolfram Höpken


Professor of Business Informatics and previously 10 years as a systems engineer at Amadeus Global Travel Distribution.

Maria Lexhagen


20 years of experience in research in e-tourism, destination development, marketing and customer behavior. Former center manager at ETOUR. Board member.

Matthias Fuchs


Professor of Tourism at ETOUR. Internationally recognized researchers in e-tourism, marketing and destination development.

Tatiana Checkalina


Tourism researcher who specializes in brand research in tourism and experiences.

Dimitri Kell

Data Scientist

10 years as a computer scientist, experience from the private sector, scientific projects and state-funded organizations. Has an MS in business informatics from UAS Ravensburg-Weingarten. In Geztio’s team full time since 2016.

Anders Nobrant

Klas Earlingh

Development Team

Jacob Nobrant


Pierre Hagelberg


Henrik Wikström


Amanda Ahlenius