Traveling, going on holiday and experiencing events and sports are for many associated with life’s highlights. But there are things that are not always so simple once we are in place at the destination or when we are going to follow or participate in our favorite sport. For example, how do you find out;
- What is there to experience and do at the destination or during an event?
- How do I follow the stars of sports and where do I get live broadcasts, results and inspiring content gathered in one place?
- How to buy tickets for the event, sights and transports?
- Is there a public restroom nearby?
- How do I book a table at restaurants without needing 3 apps?
- How do I get from A to B?
In destinations around the world, there are also entrepreneurs with rooms to rent out, chairs in a restaurant to fill and products to sell and rent out that will be unsold if they are not sold today. And in the world of sports, participants and stakeholders expect a simple and accessible experience.
Today we live in a paradigm shift where the mobile phone has changed our lives. It is at the center of EVERYTHING. But as a guest at a destination, the mobile suddenly becomes difficult to use, or for the sports enthusiast, a fragmented experience to follow their sport in the flow of different channels.
As a guest, athlete or consumer, you want all the offers of the destination, event and sport easily accessible in the mobile – in ONE app.
Geztio was formed in 2015 by the entrepreneur Lars-Börje “Bulan” Eriksson after his time as CEO of Åre Destination AB 2008-2013. The basis was the realization that consumers and entrepreneurs need to find each other in a smoother way.
Through Geztios analysis-driven mobile marketplace, the consumer’s experience can be enhanced by making a destination’s or organizer’s offers easily accessible via mobile. At the same time, organizations can easily and in an appealing way, present their services and products to the guest and to the target group’s.
The product is based on world-leading experience and tourism research by researchers from Mid Sweden University and consists of an analysis platform and an app platform that communicates, advertises and sells destinations, events or sports to the organization’s target groups.
A successful proof-of-concept has been established. In the spring of 2017, the company launched its MVP on the analyzis platform and the app platform has been successfully used at the Alpine WC in Åre 2019, the biathlon WC in Östersund 2019, Skitour 2020 and the Medieval Week 2020.
Book a demo by clicking on the link at the top right and we will tell you more!
–Lars-Börje “Bulan” Eriksson