Knowledge is King.

We are drowning in information but are starved for knowledge.
– John Naisbitt

The travel & tourism industry is growing at a rapid pace and is in the forefront of the digital revolution sweeping our society today. The competition is fierce and the challenges for destinations are many.

We truly believe that knowledge about the Geztioors are the foundation in order to build sustainable and successful destinations. It´s the foundation where you should build your product development and marketing activities upon. Without knowledge you cannot compete succesfully in the global market space of today.

We also believe that direct communication with the visitors on site and strong collaboration within the destinations are key success factors. Knowledge about the visitor is the key single most important enabler in order to be successful in these areas.

We provide the tools and support for destinations that share our beliefs.

The Team

Lars- Börje ”Bulan” Eriksson


Former CEO Åre Destination AB and Olympic bronze medalist in Super-G , Calgary.

✆ +46 (0)70 -568 60 60

Magnus Ling

Chairman of the Board

For the last 10 years, Magnus has been the CEO of STF in Sweden and a large network of contacts in tourism and has a long and broad experience from entrepreneurship.

✆ +46 (0)73-830 77 67

Peter Nyström


Knowledgeable engineer and financial analyst with practical experience of operations and strategic development. Extensive international experience and a great interest in working with the development of companies and organizations.

✆ +46 (0) 70-391 36 28‬


Geztio is a spin-off from a five years research & development project in ÅRE carried out by world leading tourism researchers in co-operation with ÅRE Destination and key destination Stakeholders i ÅRE.

Our solution stands firmly on academic research & and development as well as ”real-life” business needs and requests.