About Geztio

The Story:

Traveling, going on holiday and experiencing events and sports are for many associated with life’s highlights. But there are things that are not always so simple once we are in place at the destination or when we are going to follow or participate in our favorite sport. For example, how do you find out;

    • What is there to experience and do at the destination or during an event?
    • How do I follow the stars of sports and where do I get live broadcasts, results and inspiring content gathered in one place?
    • How to buy tickets for the event, sights and transports?
    • Is there a public restroom nearby?
    • How do I book a table at restaurants without needing 3 apps?
    • How do I get from A to B?

In destinations around the world, there are also entrepreneurs with rooms to rent out, chairs in a restaurant to fill and products to sell and rent out that will be unsold if they are not sold today. And in the world of sports, participants and stakeholders expect a simple and accessible experience.

Today we live in a paradigm shift where the mobile phone has changed our lives. It is at the center of EVERYTHING. But as a guest at a destination, the mobile suddenly becomes difficult to use, or for the sports enthusiast, a fragmented experience to follow their sport in the flow of different channels.

As a guest, athlete or consumer, you want all the offers of the destination, event and sport easily accessible in the mobile – in ONE app.

Geztio was formed in 2015 by the entrepreneur Lars-Börje “Bulan” Eriksson after his time as CEO of Åre Destination AB 2008-2013. The basis was the realization that consumers and entrepreneurs need to find each other in a smoother way.

Through Geztios analysis-driven mobile marketplace, the consumer’s experience can be enhanced by making a destination’s or organizer’s offers easily accessible via mobile. At the same time, organizations can easily and in an appealing way, present their services and products to the guest and to the target group’s.

The product is based on world-leading experience and tourism research by researchers from Mid Sweden University and consists of an analysis platform and an app platform that communicates, advertises and sells destinations, events or sports to the organization’s target groups.

A successful proof-of-concept has been established. In the spring of 2017, the company launched its MVP on the analyzis platform and the app platform has been successfully used at the Alpine WC in Åre 2019, the biathlon WC in Östersund 2019, Skitour 2020 and the Medieval Week 2020.

Book a demo by clicking on the link at the top right and we will tell you more!

gs_20160406_bulan_6489_lowres                                                             –Lars-Börje “Bulan” Eriksson

Management team Geztio

Lars- Börje ”Bulan” Eriksson


Founder and former CEO of ÅRE Destination and Olympic medalist in Super-G, Calgary.

✆ +46 (0) 70 -586 60 60
✉︎ bulan@gezt.io

Henrik Jansson


20+ years of event, sponsorship & sports experiences. Snowboard World Champion 1999. Former partner of Fieldwork Live communication agency and former Director of culture & and sports at the Municipality of Östersund.

✆ +46 (0) 70 -533 20 77 
✉︎ henrik.jansson@gezt.io

Magnus Ling

Chairman of the Board

For the last 10 years, Magnus has been CEO of STF in Sweden and a large network of contacts in tourism and has a long and broad experience from entrepreneurship.

✆ +46 (0) 73-830 77 67
✉︎ magnus.ling@gezt.io

Peter Nyström

Acting CFO

Knowledgeable engineer and financial analyst with practical experience of operations and strategic development. Extensive international experience and a great interest in working with the development of companies and organizations.

✆ +46 (0) 70-391 36 28
✉︎ peter@swap.se

About Geztio

Geztio is a Swedish knowledge company that is changing the conditions for sports, events and the hospitality industry. We enable organizations in sports, events, tourism and smart communities to make wise decisions and increase their profitability by owning the communication with their primary target groups. We make this possible through our science based, digital platforms that analyze data about the pin-pointed target groups in real time. 

With this data driven strategy and with Geztio’s solutions, we provide our partners with access to previously unknown knowledge about their customers and guests. In this way, sport’s organizations, destinations and companies can continuously and quickly respond to the target group’s needs and develop their services, communication and marketing based on this knowledge.

Geztio’s digital platform and technology help increase revenue streams, grow the sports / events / destinations, strengthen ownership of their commercial rights and solutions to build a closer relationship with their target audiences. Geztio’s service is based on world-leading Swedish experience and tourism research. In a completely new way, we collect and analyze data from the target groups within our apps as well as from social media, websites, target group surveys, booking systems and from official statistics. We present the results in a unique online service that works on all platforms. On the web, in your mobile or on other digital devices.

We want to revolutionize the sports, experience and the hospitality industry and create profitable, growing organizations, destinations and companies. We are convinced that the only way to get there is through increased knowledge of the target groups together with a simplified user experience.

Geztio gives real-time sports organizations, event organizers, destination companies and tourist companies access to previously unknown knowledge about their target groups. We help our partners understand what drives buying behavior and help tear down barriers for customers to buy and consume more.

With the help of Geztio, organizations can gather fragment systems, adapt offers and develop services for an improved target group experience, increased profitability and opportunities to involve employees in improvement work. We reduce organization’s costs and increase their revenues through better operational and strategic planning and by providing ONE system.

By gathering the entire experience directly on the mobile, Geztio contributes to creating more satisfied members, practitioners, guests and fans, increased revenues for the organization and growth for the business. 

Book a demo by clicking on the link at the top right and we will tell you more!