GEZTIO APPS - CASE WORLD CUP IN SKIING

Pioneering digital platform for a better mobile experience

With Geztio’s digital marketing platform, participants, visitors and partners during Skitour 2020 received offers and information directly on their mobile phones, adapted to their needs based on location, time and AI-driven analysis.

Background

Geztio was commissioned to develop the World Cup event, Skitour 2020’s digital solution, event app and website. The main purpose was to  give the participants, the visitors and the event partners, a digital experience of the event both on and off the arena.  The digital platform informed visitors on Skitour 2020 about the daily program and any changes in the programs and / or start times, presented results, social media flows and was a tool for the visitors with the aim of making their experience of Skitour 2020 better and easier.

Geztio was also commissioned to arrange tickets for the events through the app in order to simplify ticket handling for the visitor by the ticket ending up and being handled in the app. 

Geztio’s research-based, digital app platform solution, CMS backend system, and digital strategy were used as a solution in the work for Skitour 2020.

iOS & Android app - Ski tour

  • All results, social media, news and info in one app for ALL target groups before, during and after the event.
  • Quick communication with the target groups through notices in the app.
  • Tickets and parking could be booked and purchased in the app. 
  • Accommodation, transport and activities were communicated in the app.
  • Ads and sponsors were exposed through the app. 
  • The app collected data and was analyzed in Geztio BI for Skitour 2020 and for the host city.
  • Administration of the app and web was handled via Geztio’s CMS. Youtube playlists could be viewed through the app.
  • SVT’s and NRK’s broadcasts were integrated into the app. Social media and social media wall could be seen in the app.
  • Second screen experience of the event, 24/7.
  • Purchases of food and drinks were planned to be purchased directly in the app but were not carried out.

Web app - Ski tour

  • All results, social media, news and info were on the web.
  • Tickets and parking could be purchased via the web.
  • Accommodation, transport and activities were communicated via the website.
  • Advertisements and sponsors were exposed on the web.
  • Data were collected on the web and displayed in Skitour’s account in Geztio BI.
  • Administration of the app and web was handled via Geztio’s CMS-solution. 
  • Youtube playlists were integrated.
  • SVT’s and NRK’s broadcasts were integrated into the website.
  • Social media and social media wall could be seen on the web.
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Social Media

Facebook, Instagram, etc. flows were displayed in the app. Made it easy for the app users to follow social media through ONE platform.

YouTube

Youtube playlists were displayed in both the app and the web.

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Web URL

Linked to any website and showed it in the app. Viewed partners’ content in the app. Linked to partners’ web shops or information pages and gave the target groups a better experience.

Notifcation system

Geztio’s integrated notification system was implemented in the app and via its admin panel, notices were created in advance to create added value for the visitor and partners. 

Geographically controlled notices enabled different messages to different areas and target groups and gave the visitor the right info in the right place and at the right time. The offline functionality made notifications work when the app was not connected. The system can be used to push survey questions via the notices.

Advertisement

An advertising system for sponsors and advertisers was in the app. Geographically controlled ads enabled advertising depending on location of the target groups and provided increased opportunities for advertising and sponsor exposure. The ads were sent to Geztio who placed the ads according to instructions. Placement and share of voice parameters for the ads were managed by Geztio through the company’s advertising system.

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Ticket sales - app & web

The QR-coded ticket is delivered via email with login to the customer’s “My pages” and as an SMS with a link to the ticket. For example entrance tickets, sponsor tickets, parking tickets, and more products were handled through Geztio’s app system.

Point of Sales (POS):
Tickets sold at the entrances via the mobile POS-system were printed as QR codes on the mobile’s receipt printer. The tickets were scanned via a robust Android phone with a laser scanner and by the system’s scanning app. The sales statistics were displayed in Geztio’s BI system except for POS sales which were displayed through the ticket system.

ticket sales, bild 2 - ski tour

Geztio BI - Business Intelligence

Geztio BI collected data from the apps, the web, the online ticket shops and from iTicket. With this solution, Geztio’s research-based BI system made it possible for the SkiTour 2020 organizer and the host city to gather data on the event’s target groups in one place and to use AI-technology for analysis and to create new knowledge about the SkiTour2020’s target groups in real time during the event days.

With Geztio’s Business Intelligence system, it was possible for the organizer to develop a better visitor and user experience and also adjust parts of the experience with the help of data, directly during the event days. Everyone in the organization had access to the same account through personal logins and through the system’s dashboard, it was possible, for example, to follow sales figures from iTicket that were continuously collected, directly in real time.

The web and app traffic data as well as the guest night statistics for the host city of Östersund and Åre were also collected in Geztio BI and was analyzed through the system. These were some examples of the intelligent BI- systems that were integrated into the solution for the SkiTour 2020 in Sweden and Norway. 

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Are you interested in taking the next step?

With Geztio’s marketplace platform, the guest receives your offers on their mobile and adapted to their needs based on location, time and AI-driven analysis of your guest data.