Geztio BI collected data from the apps, the web, the online ticket shops and from iTicket. With this solution, Geztio’s research-based BI system made it possible for the SkiTour 2020 organizer and the host city to gather data on the event’s target groups in one place and to use AI-technology for analysis and to create new knowledge about the SkiTour2020’s target groups in real time during the event days.
With Geztio’s Business Intelligence system, it was possible for the organizer to develop a better visitor and user experience and also adjust parts of the experience with the help of data, directly during the event days. Everyone in the organization had access to the same account through personal logins and through the system’s dashboard, it was possible, for example, to follow sales figures from iTicket that were continuously collected, directly in real time.
The web and app traffic data as well as the guest night statistics for the host city of Östersund and Åre were also collected in Geztio BI and was analyzed through the system. These were some examples of the intelligent BI- systems that were integrated into the solution for the SkiTour 2020 in Sweden and Norway.